02. branding

This project proved to be slightly more difficult than the first.  And by slightly more, I mean infinitely more.  difficult.  I wanted to continue with my idea of stage make-up.  Stage make-up is big and brash and bold and colorful.

I also thought about the texture of eyeshadow.  It's a light powder that is almost feathery -- which made me think of birds.  I consider the peacock to be one of the most colorful birds.  Just one of its feathers has a vast array of colors in it.  

I thought it would be cool if my ad consisted of a woman whose eye make-up was in the color palette of a peacock whose eye make-up slowly transformed into the bird itself.  

I played with various ideas, until finally settling on an idea:

I really like the idea of the half of the face and the peacock feathers spanning the page.  I wish I had done more with the slogan "FLY".  I feel that here it does not convey the same message that the rest of the image does.

What I really do like about my branding project is that I designed a case for the eyeshadow (shown in the bottom right hand corner) and an entire line of bird eyeshadows.  I included a Macaw, Tucan, and a Flamingo.

I hope that having created this general idea helps for our third project which is packaging design.  I hope I can find a creative way to properly package this product.